PRECISIONxtract, a Precision Value & Health team, announced the launch of two new and innovative product lines, EHR Connect™ and Access Genius™. These best-in-class solutions enable life science clients to achieve new levels of HCP engagement through leveraging sophisticated strategies, enhanced personalization, point-of-care technology, and execution expertise.
PRECISIONxtract transforms biopharmaceutical company commercialization with innovative data management solutions, predictive multi-stakeholder analytics, and dynamic customer engagement solutions.
Precision Value & Health, a Precision Medicine Group company, is focused on transforming data for heath and leveraging evidence and insights to tailor communications for every stakeholder across the commercialization continuum.
Precision Medicine Group (PMG) is a leading provider of mission-critical services to help biopharmaceutical companies conduct clinical trials and bring novel therapies to market by integrating deep therapeutic knowledge, data and analytics, and human expertise.
The addition of these product lines further bolsters PRECISIONxtract’s position as an industry leader in providing data-driven insights and technology-enabled solutions addressing the commercialization challenges faced by life science companies.
Pharmaceutical commercialization requires an integrated approach that is both forward-looking and comprehensive. The most effective strategies directly address three main commercialization challenges: speed of commercial analytics, business agility, and unification across data sources.
With over 20-years’ experience connecting life sciences to EHR (electronic health record) advances, EHR Connect (formerly Kameleon Partners) was acquired by PRECISIONxtract earlier this year and offers a full suite of EHR products that support provider engagement and product access.
Every EHR Connect engagement is customized to support a brand’s existing strategy and business goals and eliminate roadblocks. EHR Connect allows brands to empower HCPs by identifying optimal patients for treatment, supporting patient diagnoses to advance quality care, boosting treatment adherence, ensuring follow-up compliance, and much more.
In addition to the launch of EHR Connect, PRECISIONxtract also launched Access Genius, formerly Cost & Coverage Communicator, uniquely leveraging an intelligent machine-learning algorithm integrating HCP claims, local formulary, and customer attribute data to generate personalized HCP messaging and practice-specific market access information.
Access Genius has been deployed by 120 brands across multiple digital and nondigital channels including digital interactive visual aids, rep-triggered and headquarter email, HCP websites, social platforms like Doximity, telemarketing, banner ads, and direct mail.
Precisionxtract also recently launched a new subscription-based translation service, providing its clients with the ability to accurately connect and unmask health insurance BIN-PCN Group numbers contained in specialty pharmacy, direct reporting pharmacy, hub, copay card and other data sources.
Takeaway: Precisionxtract is focusing on the opportunity to strengthen relationships to HCPs through its EHR capabilities