Ascension Launches New Pharmacy Brand, Ascension Rx

Ascension is a faith-based healthcare organization that includes more than 160,000 associates and 40,000 aligned providers. The national health system operates more than 2,600 sites of care – including 146 hospitals and more than 50 senior living facilities – in 19 states and the District of Columbia.

Ascension’s national unified branding of its health systems a couple of year ago was the largest rebrand ever by a U.S. healthcare provider, and among the largest ever in healthcare. The implementation of consistent names for Ascension facilities and services across the country was undertaken to make it clearer and easier for patients to conveniently access the care they need and navigate their health.

As the hospital industry shifts its focus toward ambulatory care, one of the challenges it faces is standardizing pharmacy practices across the health system.

Ascension recently launched a new pharmacy brand, Ascension Rx, designed to connect physicians and pharmacists to improve patient care. Ascension Rx will function as a high-touch clinical model centered on the patient-clinician relationship.

Ascension Rx’s services include specialty medication services, medication packaging and delivery, infusion therapy and medication management. Ascension will build an Ascension Rx specialty pharmacy in Austin, Texas, which is set to open in the spring. It is also developing a centralized national mail order pharmacy service. 

Takeaway: Following the national rebranding of the health system’s facilities and services, Ascension has extended that effort to its pharmacies