OptimizeRx’s Recent Partnerships Expand the Reach of its Platform

OptimizeRx is the only point-of-care focused platform on the market – linking life sciences, physicians, patients, and pharmacies within one platform. The company’s software platform integrates directly into EHR workflows and enables reach to more than 60% of ambulatory healthcare providers in the U.S.; spanning all therapeutic areas and specialties.

OptimizeRx’s recent partnership with Higi represents an initial step of the company’s strategy to reach patients directly. OptimizeRx’s mission is to make healthcare more accessible to more patients by improving affordability and supporting adherence to prescribed treatment plans.

Higi is a consumer health engagement company making it easier for all people to measure, track and act on their health data by bridging physical and digital touch points of the healthcare ecosystem.

Higi users at 10,000 retail and pharmacy locations in major chains nationwide will gain firsthand access to patient assistance from life sciences organizations through OptimizeRx’s platform, supporting adherence through both cost reduction measures and educational content.

OptimizeRx also recently completed the latest expansion of its digital health communication network in collaboration with Change Healthcare. The integration of the two companies’ digital health platforms strengthens their mutual efforts to improve transparency and patient experience in healthcare. The connected platforms enable certain providers in the Change Healthcare network to digitally receive important information from the life sciences industry via OptimizeRx.


Takeaway: OptimizeRx is expanding the reach of its platform to increase its revenue as well as its point-of-care dispense partners