Best Buy, one of the country’s largest Employers with over 185,000 employees, recently announced a new collection of connected fitness products from some of the world’s most innovative exercise companies, including Flywheel Sports, NormaTec, Hyperice, Hydrow and NordicTrack.
The new assortment is part of the company’s commitment to helping customers use technology to live better, healthier lives. Best Buy’s focus on health care accelerated last year as the company appointed Asheesh Saksena to be president of Best Buy Health.
Saksena is tasked with implementing the health strategy, with particular focus on ways to use technology and in-home capabilities to help seniors live independently in their homes. Prior to his new appointment Saksena worked as Best Buy’s strategic growth office.
In his new role as head of Best Buy Health he will be looking to grow Best Buy’s digital healthcare and healthcare e-commerce organically and through the retailer’s $800 million acquisition of Great Call in October.
The new products – including connected bikes and rowing machines, and a recovery system loved by professional athletes – will help customers get a personal and effective workout without leaving their home. Many products virtually connect users with world-class fitness trainers to help them stay motivated, have fun and get the most out of their workout.