The continuing adoption of mobile health applications by consumers for current data on their health and wellness activities has driven the market growth of software tools and apps and created the market for digital health and clinically effective Digital Therapeutics (DTx). As part of this movement, a new e-commerce market called direct-to-consumer (DTC) pharmacy is also on the rise.
The new companies participating in this market, primarily start-ups, are working to connect patients, pharmacies and doctors through apps and the cloud. Accessing DTC pharmacies is easy on Google or Instagram. The companies’ business models have much in common:
- Consumers use the Internet to self-diagnose a condition and select a product they think they need.
- There is usually an online questionnaire be filled out, which is reviewed by a physician for treatment and to determine if a prescription is needed.
- A secure messaging platform is available if the customer has questions for the physician before the order is filled and mailed to their door.
These direct-to-consumer pharmacies have resonated with younger consumers who have grown up with the Internet and prefer to shop for products and services online. The traditional treatment and prescribing by primary care physicians has changed for this group. These new companies offer treatment that is more convenient and discreet than a trip to the physician.
Most DTC pharmacies currently focus on treating a handful of low-risk conditions with medications that have a small incidence of side effects, and often offer their services cheaply enough that patients can afford them without health insurance. They hope that changes in the future as the incidence and duration of chronic conditions continue to grow, and use of primary care physicians continue to decrease.
AMI’s new report, Direct to Consumer Pharmacies Overview provides profiles of the leading companies in this growing market. Each company profile includes: address, phone, website, executives, background, products and services, and recent activities.
The report’s Table of Contents:
DTC Pharmacy Introduction – pg. 4
DTC Pharmacy Profiles – pgs. 6-45
- Alpha Medical – pgs. 7-8
- Apostrophe – pg. 9
- Alto Pharmacy – pgs. 10-11
- Blink Health – pgs. 12-13
- Capsule Pharmacy – pg. 14
- Curology, Inc. – pg. 15
- Dear Brightly – pg. 16
- GoodRx – pgs. 17-19
- Hers & Hims – pgs. 20-22
- Kick Health – pg. 23
- Lemonaid Health – pgs. 24-25
- Maven – pgs. 26-27
- NowRx – pgs. 28-29
- NURX Inc. – pgs. 30-31
- Pandia Health – pg. 32
- PillPack – pg. 33
- Ro – pgs. 34-35
- Simple Health – pg. 36
- The Pill Club – pg. 37
- Thirty Madison – pgs. 38-39
- Truepill – pgs. 40-41
- Twentyeight Health – pgs. 42-43
- Zipdrug – pgs. 44-45
- References – pg. 46