Apple Inc. BusIntell Report

Apple, Inc. (Apple) designs, manufactures, and sells smartphones, personal computers, tablets, wearables and accessories, and other variety of related services. Apple’s products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, Apple Care, iCloud, digital content stores, streaming, and licensing services.

Apple has developed its health business by integrating its activities with the company’s products, including the wellness-oriented Apple Watch, iPhone and iPad. The Apple Watch development has provides consumers an opportunity to monitor their health and wellness. Apple is developing a number of features for the Apple Watch and its platforms.

Apple’s BusIntell Report focuses on its healthcare activities as well as providing an overview of the company.

Table of Contents

Apple Inc.

• Background – pgs. 4-5
• Executives – pg. 6
• Strategy – pg. 7
• Strengths – pg. 8
• Weaknesses – pg. 9
• Financial and Statistical Information – pgs. 10-11
• Products and Services – pgs. 12-18
  • Overview
  • Healthcare
• Partnerships – pgs. 19-20
• Company Activities – pg. 21