Specialty Pharmacy Market is Pivoting to Omnichannel, Including Digital Options

The pharmacy sector is undergoing a significant digital transformation as the pharmacy landscape continues to evolve with many brick and mortar pharmacies closing.

In order to fill this gap left by the pharmacy closing, a growing number of direct to consumer pharmacies have been launched. Pharmacies are also pivoting to omnichannel, including digital, options.

According to IQVIA Institute, specialty medicines account for 54% of spending, driven by immunology and oncology.

Specialty medications are designed to address complex and uncommon medical conditions, often requiring specialized handling, administration, and monitoring. Unlike traditional drugs obtained from local pharmacies, specialty drugs are typically acquired through specialty pharmacies, which conveniently mail prescriptions to patients.

Specialty pharmacies that embrace advanced technology are emerging as a critical link in the continuum of patient care. They are responsible for patient engagement, patient adherence to treatment protocols, authorization management, and demonstrating the improved quality of care associated with health solutions that are data-driven and demonstrate positive outcomes. Patient outcomes are improved when treatments are tailored to the patient.

Digital solutions engage patients by providing a portal through which they can access educational materials and by utilizing omnichannel tools to send notifications such as dosing reminders and upcoming procedure appointments.

Patients, pharmacists, and health care providers are rapidly embracing technology with real-time reporting of a patient’s condition as a valuable tool in patient care programs.

AMI’s report, Digital Specialty Pharmacies 2025 Overview, offers comprehensive intelligence on the leading digital specialty pharmacies.