RxSense Joins with Hy-Vee to Launch New PBM Vivid Clear Rx

RxSense was founded in 2015 with a singular focus on developing technology solutions that improve healthcare transparency and access to more affordable medications.

RxSense’s transformative RxAgile enterprise solution brings transparency, flexibility and efficiency to pharmacy benefit administration, serving pharmacy benefit managers, regional health plans, health systems, third party administrators, new healthcare technology companies, and new healthcare and pharmacy entrants.

RxSense also utilizes its advanced platform and direct contracts with the nation’s largest pharmacies (including CVS, Walmart and Walgreens) to deliver low prices direct to consumers on prescription drugs through both its SingleCare and FamilyWize prescription savings services.

RxSense, a high-growth healthcare technology company that utilizes its proprietary technology platform to provide innovative prescription savings solutions to consumers and pharmacy benefits administration and analytics to enterprise customers, announced a significant investment by

Parthenon Capital, a growth-oriented private equity firm that has managed funds with more than $5 billion in total capital commitments announced a significant investment in RxSense in March 2020. Proceeds from the transaction will be used for various growth initiatives.

Recently, RxSense announced it will provide Vivid Clear Rx, food and drug retailer Hy-Vee’s new PBM, with modules that will supplement existing Hy-Vee health care assets. 

Hy-Vee operates about 270 in-store and freestanding pharmacies across its eight-state market area, providing a full range of pharmacy care, immunization and wellness services. The company also has more than 70 in-store health clinics and operates two specialty pharmacies, Amber Pharmacy and Hy-Vee Pharmacy Solutions.


Takeaway: RxSense’s agreement with Hy-Vee extends its capabilities and grows its market position