Will BrightStar’s Model Set the Pace in Senior Care?

Since the company’s founding in 2002, BrightStar Care (BrightStar) has grown to over 340 locations nationwide serving over 10,000 families per week and approximately $480 million in revenue.

BrightStar is taking the lead in meeting the health and wellness demands of the growing global senior population. BrightStar provides both medical-level in-home care and non-medical home care services. In addition to those services, it also offers hospice care and runs a medical-staffing segment.

In the short term, the company plans to continue to expand its two existing brands, BrightStar Care and BrightStar Senior Living, domestically and internationally. Longer term, BrightStar projects that the company will be serving 250,000 families.

BrightStar continues to enjoy success in the in-home care franchising arena. In addition to that successful model, the company is now planning to grow its senior living business.

BrightStar has three BrightStar Senior Living communities operating in Wisconsin and Indiana, with two more expected to open in 2021 in Michigan and Ohio.

BrightStar is one of the few companies that predominately are in-home care organizations that entered the senior living and adult day spaces

Each BrightStar location, independently owned and operated, is required to pursue Joint Commission accreditation. BrightStar’s senior living franchise model features royalty fees of 5% of revenue and 10-year renewable contracts for franchisees. In return, the company guides its franchisees through the development process, helps source financing and supports operations once they get off the ground.

Earlier this year, BrightStar acquired Sacramento’s Harmony Home Care to accelerate its growth strategy of targeting independent in-home care agencies that make viable candidates to convert to the BrightStar Care system. The acquisition followed the company’s 2018 growth, including 15 signed franchise agreements and 14 location openings across 12 states.


Takeaway: BrightStar’s goal is to be a major part of the patient journey for its customers in senior care, as people move from in-home care to assisted living or memory care.