Does Walmart Have a Successful Healthcare Strategy?

The new Walmart Health center in Dallas, Georgia is taking an innovative approach to providing basic healthcare services. Walmart is partnering with local providers to deliver quality, affordable, and accessible healthcare for members of the local community.

Walmart Health is offering transparent pricing to provide services ranging from primary care to laboratory testing to dental and hearing in one facility. The initial results of the Walmart Health center has been encouraging enough for the company to plan to open a second location in Calhoun, Georgia.

Walmart is continuing its pursuit to duplicate its successful strategy of providing healthcare to employees. The new health center will help the company learn to design the ideal model to provide customers with better and unique solutions for their everyday healthcare needs.

Walmart’s planned Calhoun, GA, health center will be slightly different as the company continues to identify the core services that customers would like to see and the impact it has on the entire business.

Walmart’s new health center concept is the company’s latest effort to increase its share of the healthcare market and leverage the number of customer visits to its stores. The new health center is designed to be a step up from the company’s approximately 20 Care Clinics, which offer immunizations, lab tests, physicals, and specialist referrals. 

The Walmart Health Center offers:

  • Urgent care
  • Primary care
  • EKG tests
  • Counseling
  • Lab testing
  • X-rays and X-ray diagnostics
  • Dental care
  • Optical care
  • Hearing services

Additionally, Walmart is testing a number of other initiatives:

  • Concierge medicine in the form of a personal healthcare assistant to streamline scheduling and  billing and interpreting a diagnosis.
  • Expansion of video doctor visits through partnerships with HealthSCOPE benefits, Doctor On Demand, and Grand Rounds.
  • Different ways to connect patients with specialists.


Takeaway: Walmart has the resources to gain market share in the healthcare market if it finds a winning strategy through its initiatives.