Haven’s New Health Plans Focus on Transparency

In March 2019, the health care organization founded by Amazon, Berkshire Hathaway, and JPMorgan Chase, announced its name – Haven – and launched a new website. Haven’s focus is the 1.2 million employees and families affiliated with Amazon, Berkshire Hathaway, and JPMorgan Chase across the United States.

JPMorgan Chase & Co. and Amazon have begun testing Haven by launching some of the new offerings to employees in a handful of states. Under the program, called Haven Healthcare, JPMorgan is offering its 30,000 workers in Ohio and Arizona two plans for 2020 run by Cigna and Aetna. The group comprises just under 20 percent of the bank’s U.S. workforce.

Amazon is also offering health plans for employees in Connecticut, North Carolina, Utah and Wisconsin that were created by Amazon in consultation with Haven and insurance providers.

Haven Healthcare is following the “disruption” model developed by Amazon as it ventures into the healthcare arena. Amazon leverages the company’s reputation with customers by inventing a beneficial initiative, testing it internally, and developing the new business for Amazon employees before officially launching it to the market.

Amazon recently launched its own in-house healthcare service, Amazon Care, unveiling a pilot program for employees in the Seattle area that combines telemedicine and in-person treatment. Amazon Care provides a mobile application that allows employees to access virtual and in-person healthcare services. Amazon contracted with Oasis Medical, a nearby private practice that provides in-home care for any of the company’s 60,000 Seattle-based employees.

The new Haven health plan programs do not require employees to pay deductibles. They offer incentives to earn money each month by fulfilling certain wellness activities such as keeping blood pressure below a certain target. That money can be used to offset doctor visits or the cost of prescriptions.

Takeaway: Haven is focused on transparency, although it has not offered sufficient details about the new health plan designs to determine to what degree.